What shall we expect of the price war in the clouds?

Analysts' forecasts on the continuous price war among the providers of cloud solutions have proven to be true. In the end of March, Google, Amazon Web Services and Microsoft decreased the prices of their cloud servers, disk space and other services. The decreasing of the prices is expected to continue with the increase in effectiveness of cloud services. In the high-tech business, price reduction is considered a positive event because it allows a larger number of companies to acquire cloud services and realize their business processes in a cloud computing model. But many partners who work with Google, Amazon and Microsoft, although agreeing that the provision of low prices is better, consider the main battle in the clouds a the battle for differentiation – i.e. a war on creating differences between the products of various manufacturers, designed to meet the same needs.